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About Us


Since 1967, the guiding principle of RSS Insurance Services (formerly Richards, Seeley & Schaefer) has been “Professional Insurance Service with a Personal Touch.” As an independent insurance agency, our goal is to provide high quality protection at the lowest possible price to meet our clients’ varying needs. We can achieve this goal for our clients because 1) we represent the finest insurance companies in our country, resulting in more quality choices for you, and 2) we are constantly keeping abreast of changes and trends in the insurance industry to help you make the best possible decisions regarding your insurance needs.

Who We Are

OfficeRichards, Seeley & Schaefer, Inc. (RSS Insurance Services) is a family-owned business with its foundation strongly built upon the traditional principles of integrity and honesty – ALWAYS delivered with a personal touch. When Ernie Schaefer purchased the agency in 1995, he added the building blocks of experience and professionalism. As our agency transitions into our third generation of family, we proudly carry on the legacy of the principles upon which we’ve built our agency, while adding two more values we feel passionately about – community and generosity.

As you get to know our staff at RSS, we hope you will not only experience how much we care about each of our customers individually, but you will feel how much we care about each other and the community around us. We’re proud of our legacy of experience and product knowledge, but we also want to be known for our relationships with our customers and our community with whom we come in contact.

Customized Insurance for Our Customers

Our focus is to represent you, our client, by providing customized insurance in a professional and cost-efficient manner, minimizing the costs of insurance while maximizing the protection provided. We understand that insurance needs vary from customer to customer. We offer programs to protect every client, big or small, commercial or personal. From quote to policy issuance and at the time of claim, we stand behind all our customers.

Commercial Lines Products

Our commercial clients care about protecting their assets and employees, and the businesses they have worked so hard to build. We offer insurance programs to cover any need your business may have. Many of the insurance companies we use provide specific programs for specific industries. Many times these programs not only offer the broadest coverage, but are the most competitive. When a specialty product is not available, we can design a customized program to best fit your unique needs. Here are just some of the types of policies we can provide:

Types of PoliciesConstruction

Specialty Markets

Personal Lines Products

We also help our clients with their personal insurance needs, preparing them and their families for the future by helping them protect their most valuable possessions and assets. We can help you determine which of our numerous companies will best meet your needs and provide you the most valuable combination of tailored coverage, quality service, fair pricing, and beneficial discounts. We offer a wide variety of choices for our personal lines customers, including:

Market Conditions and Experience

We make it our business to stay current with the latest industry trends, market changes, and premium savings opportunities. We also monitor changing insurance conditions in Colorado. The violent weather, including forest fires and hailstorms, as well as our ever-changing economy and the growth of our state, change the price, product, and coverage all too frequently in both commercial and personal lines. By understanding changing conditions and insurance company reactions, we can protect the best interests of our clients regardless of market conditions, and can continue to give you the best possible protection at the lowest possible price.

Contact Us To Get A Quote!