What we say about ourselves means a lot and we take it seriously here at RSS. One of the core values you may find on our website or on our materials is the word INTEGRITY. To us, this word speaks volumes. It’s how we do life, it’s who we are. Here’s how the dictionary defines integrity:

  1. The quality of being honest and having strong moral principles; moral uprightness. “He is known to be a man of integrity.” Synonyms: honesty, probity, rectitude, honor, good character, principle(s), ethics, morals, righteousness, morality, virtue, decency, fairness, scrupulousness, sincerity, truthfulness, trustworthiness.Integrity2

There’s a lot of meaning packed into the word integrity. It encompasses many traits all in one word. We try our best to instill in all of our staff and agents how important this one word is to us. It saddens us that statistics show that consumer trust runs especially low in the insurance industry. It is our goal that our customers WILL NEVER feel that way.
We’re excited that on a daily basis we get to help and advise people and our clients on how to best protect what’s important to them. We most certainly hope that our customers experience a high level of trust and care when interacting with RSS. While we know we’re not perfect, and we certainly may make mistakes, our integrity and care for our customer should always remain in tact.
We hope you’ll agree. C.S. Lewis says it best, “Integrity is doing the right thing. Even when no one is watching.”