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Add some strategy to your ‘Black Friday’ shopping

If there’s anything more satisfying than melting into the couch following a multi-course Thanksgiving dinner complete with all the fixings, it has to be shopping for the best deals of the season the day after at our local shopping malls and centers.Black Friday
Hitting the shops on Black Friday has become a ritual that is as all-American as watching fireworks on the Fourth of July. And why wouldn’t it be, considering what a win-win it is for  customers and retailers alike? Over the years, however, Black Friday has evolved. Stores that used to open at 6 a.m. now open at midnight or earlier, and Cyber Monday has entered the picture, offering bargain prices online the Monday following Black Friday. All of this means that getting the best deals now requires a bit of strategy.
Our agency wants you to get the best deals during your holiday shopping spree, so here are a few pointers for maximizing your experience.

    • Be willing to forego the shut-eye. It’s a fact: stores open early. Accept that you will not get eight hours of sleep Thursday night (and remind yourself that your wallet will thank you).
    • Do your research. Go online before the holiday and note who has deals on what and when. Remember to factor in your opportunities for Cyber Monday.
    • Pick your favorites. You probably won’t have time or energy to go everywhere, so narrow your shopping store list down to focus only on your favorite stores or those that are offering sales on exactly what you’re looking for.
    • Create an itinerary. Before you go, make a list of stores in order of priority based on times they open and items you want to snap up. Then, map it so you know your route.
    • Watch out for thieves ready to steal your holiday spirit.  Claim data shows that, on average, more thefts occur on Black Friday than any other day of the year. Not only that, but personal identity theft can also increase this time of year. Please CLICK HERE to read safety tips to keep in mind while checking things off your shopping list this holiday season or anytime you are shopping.
    • If you follow these tips you should have a successful shopping trip.  Please also remember that if you gift a loved one with something very valuable or extravagant they may want to add it to their insurance policy to make sure it’s insured in case of theft or loss. We hope you enjoy your shopping experience and we wish you a very productive and enjoyable Black Friday!