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Meet Our Team

Aaron Hoffman

Insurance Agent and Owner
AHoffman@rss-insurance.com
303-429-3561 Ext. 107

Aaron started his insurance career in 1996 after graduating from Colorado State University and has been with RSS ever since. He is licensed in 16 states in property, casualty, health, life and surplus lines. He loves learning about new people and new businesses and has made it his passion to help our customers make sure they are properly protecting what’s most important to them. Aaron and his wife Sara have been married for 22 years and have three daughters, Hannah, Grace, and Meredith. Aaron enjoys woodworking, camping, hiking, motorcycles, traveling, reading and spending time with his family.

Sara Hoffman

Accounting/Marketing and Owner
SHoffman@rss-insurance.com
303-429-3561 Ext. 105

Sara joined RSS in 1997 after graduating from CSU in 1995 with a degree in Business Marketing. She became licensed in insurance in 1997, but decided she enjoyed the accounting side of the business most. She’s been married to her husband, Aaron, since 1995, and keeps busy raising their three daughters when not at the office. Sara enjoys cooking, doing anything crafty, decorating, reading, traveling, exercising, entertaining, and spending time with Aaron and her girls in their home in Broomfield.

Ernie Schaefer

Insurance Agent/Consultant
ESchaefer@rss-insurance.com
303-429-3561 Ext.108

Ernie purchased RSS in 1995 from the original owner Ron Richards and strengthened and continued to build our agency through our key values of experience, integrity and honesty. In January 2015, Ernie transferred ownership of the business to his daughter and son-in-law so he could spend more time doing what he loves most- traveling with his wife of 48 years, Terry. He enjoys continuing to assist his clients with his extensive knowledge and expertise. Ernie has worked in the insurance industry since 1972, gaining much of his extensive knowledge first as an underwriter, then later as an executive managing a large insurance company for 23 years. Ernie has lived in Colorado since 1985, and has a degree in business from Black Hills State University. He loves restoring antique furniture when not traveling, advising at RSS, and spending time with his five grandchildren.

Greg Beehler

Insurance Agent
GBeehler@rss-insurance.com
303-429-3561 Ext.112

Greg became a licensed agent with our agency in 2008. He was born and raised in Arvada, Colorado and graduated from the University of Colorado in 1993 with a degree in engineering.  Greg continues to live in Arvada where he is raising his two sons, Ethan and Adam. Greg loves being involved with the sports in which his boys participate and is an active golfer and tennis player himself. Greg feels strongly about caring for his family and his customers. He says, “My honor and integrity are very important to me. It’s not only my goal to find the best price and coverage for my customers, but to help them understand what they are purchasing and why it’s important.”

Katy Beehler

Insurance Agent
KBeehler@rss-insurance.com
303-429-3561 Ext. 102

Katy is a Colorado native who became an agent at RSS in early 2012. She graduated from Covenant Bible College and earned a certificate in Biblical Studies. She proudly holds a license in Property, Casualty, Life and Health insurance. She has two young children named Zach and Kyleigh and loves spending all of her extra time with them. Katy loves playing board games with friends and family. She is also passionate about learning new things and has a passion for being outside and enjoying the Colorado mountains.

Ana De Lara

Insurance Agent
Adelara@rss-insurance.com
303-429-3561 Ext. 106 – Se habla español.

Ana began working at RSS in September of 2013. She is licensed in all lines of insurance. She moved to Colorado in 1994 from California and graduated from Kaplan College in 2008 with an Associates degree in Paralegal studies. Ana is extremely passionate about family and is married with five children, two stepchildren, five grandkids and two boxer dogs. She says when she’s not at RSS all of her time and energy goes towards her family. She loves going on dates with her husband and watching her kids play sports.

Stephanie Gonzales

Insurance Agent
SGonzales@rss-insurance.com
303-429-3561 Ext. 110

Stephanie is a fourth generation Coloradan who joined our staff in June of 2014. She is a licensed Property, Casualty, and Life agent and loves getting to know her customers! Stephanie spends much of her time remodeling her first house, which she purchased last year with her “high school sweetheart” Kirk. She LOVES animals and adopted her now twelve year old Cocker Spaniel/Schnauzer. Stephanie especially loves cooking, baking, and grilling and most nights of the week you will find her in her kitchen. She most loves spending time with her family and friends.

 Angela Mattei

Insurance Agent, Health & Employee Benefits
AMattei@rss-insurance.com
303-429-3561 Ext. 111

RSS welcomed Angela to our insurance team in June of 2015. She has been working in the health insurance industry for over 22 years and holds a health and life insurance license.  She loves meeting new people and prides herself on the relationships she builds with her clients.  Angela grew up in Thornton and now lives in Brighton with her husband and best friend René.  She has one beautiful daughter named Jennaé and a four-legged child named Preston.  Angela is a huge Broncos fan and loves spending time with her family, being crafty and creative with her daughter, decorating and spending lots of time outdoors in our beautiful state.  She says her goal is to continue to grow and prosper as a businesswoman and educate her clients in every way possible in this ever-changing world of healthcare reform, but to also enjoy and cherish each moment in life with her family.

Michelle McDonald

Insurance Agent, Health &  Benefits
MMcdonald@rss-insurance.com
303-429-3561 Ext. 117

Michelle joined the RSS team in May of 2016 as our in-house individual health insurance specialist and advisor! She has 22 years of experience in the health insurance industry. Michelle is a Colorado native and grew up in Westminster near Standley Lake. She still currently resides in Westminster where she is raising her son, Gavin with her husband, Rex. When not assisting and advising clients about the ever-changing health insurance system, she loves spending time with her family and friends and enjoys cooking, baking, yard work, photography, camping, boating and walking her dog “Goose.” And of course, she’s a BRONCOS fan!! When asked what’s most important to her she says, “God, family and friends.” Michelle really cares about people and wants to make a difference in their lives.

Ben Trygstad

Insurance Agent
BTrygstad@rss-insurance.com
303-429-3561 Ext.119

Ben joined the RSS team in January of 2017 as a Property and Casualty licensed agent. Ben is a Colorado native and he loves the outdoors, backpacking, fly fishing, hunting, running and the sport of wrestling.  He referees for Colorado USA Wrestling and coaches his younger brothers as his way of giving back to the sport he loves.  Ben married his wife Sydney in May of 2016 and they currently live in Westminster.  He also has seven siblings and says that his family and faith are very important to him.  Two of his core guiding principles are honesty and integrity and they play a part in everything he does.

Jessica Beuten

Personal Customer Service/Account Manager
JBeuten@rss-insurance.com
303-429-3561 Ext. 114

Jessica joined RSS as a customer service support team member July of 2017 and became licensed in Property/Casualty insurance shortly thereafter. She comes from a large family (she’s one of seven kids) and is a Colorado native.  She can read and speak sign language, as both of her parents are deaf. Jessica has been married for two years to her husband, Darian, who works in construction. Jessica took classes for a year in Business Administration and enjoys traveling, hiking, baking, knitting, and trying new foods. She loves watching “The Office” and “Parks and Recreation,” and of course the Broncos games with her dad.  Jessica says the most important things to her are her faith, spending time with her husband and family, and being active in her church. We are very excited to have her as part of our team and we hope you get a chance to meet her!

Dena Brown

Commercial Customer Service/Account Manager
DBrown@rss-insurance.com
303-429-3561 Ext. 103

January marked Dena’s 28th year with RSS! She is a licensed Property and Casualty CSR for our business clients. She has been married to her husband Charlie for 30 years and they have one daughter, Brittany, who is a Social Studies teacher in Jefferson County. Dena is also a dog lover, with two of her own named Snickers and Benjamin. Dena loves the Denver Broncos and Colorado Rockies, and enjoys bowling, motorcycle riding, and going to the movies. Dena says that RSS is like her second home and family, and her goal is to retire from Richards, Seeley & Schaefer.

Rena Hummel

Health Ins. Customer Service/ Account Manager
RHummel@rss-insurance.com
303-429-3561 Ext. 113

RSS welcomed Rena and her wealth of health insurance industry knowledge to our agency in June of 2016. Rena has worked in the health benefits industry for over 14 years and is licensed not only health and life, but also in property and casualty insurance as well.  She is a Colorado native, grew up in Denver and has a 12-year old daughter named Shelby.  Rena loves the outdoors and staying active. She enjoys hunting, fishing, camping, backpacking, snowboarding, biking, working out, swimming and boating.  She loves spending her time with family and also enjoys watching sports. She says she is passionate about everything she sets her mind to and loves to try and experience new things, and always gives it her all.

Denise Laine

Personal Customer Service/Account Manager
DLaine@rss-insurance.com
303-429-3561 Ext. 116

Denise joined RSS in February of this year as a fully licensed Property and Casualty agent, with over six years of experience in the insurance industry. She recently moved to Westminster from Pueblo, to be closer to her three adult children, Brandon, Kenny, and Courtney.  Denise graduated from CSU with a business degree in Marketing and a minor in Graphic Design. She her significant other, Bob, enjoy spending their summers traveling on their motorcycle. She loves spending time with her family and close friends, and says, “Life is too short, and making memories means the world to me!” She loves being involved in the community in which she lives and looks forward to building new relationships and getting to know all her clients and assisting them with all of their insurance needs


Malinda Murray

Commercial Customer Service/Certificate Manager
MMurray@rss-insurance.com
303-429-3561 Ext. 120

Malinda joined our team in October of 2017 as our newest Commercial Lines Account and Certificate Manager. Malinda has over 13 years of experience in the insurance industry, as well as two years of HR management experience. She grew up in Craig, Colorado, attended college in Phoenix, and spent two years in Anchorage, Alaska, before ending up back in Colorado.  Malinda and her husband, Jeff, have two daughters Carlee and Candee, as well as a step-daughter named Katrina. Malinda enjoys spending much of her time with her family and her brother’s family. She loves to watch the sports in which her nephews are involved, basketball and baseball. She also likes watching football and baseball on TV, camping with her family, and is very involved with her church.

Elisabeth Robbins

Individual Health Insurance Customer Service
ERobbins@rss-insurance.com
303-429-3561 Ext. 125

Elisabeth began working at RSS in July of 2014. She attended Pensacola Christian College receiving her degree in Medical Office Administration. She married her high school sweetheart, Aaron, the month before she came to RSS in June of 2014. Elisabeth has a passion for mentoring teenage girls and for trying new recipes. She is a HUGE Broncos fan and loves exploring the mountains of Colorado and hopes to always stay in our beautiful state. She also loves cooking, baking, decorating, entertaining, and singing.

Jenna Witt

Adminstrative Assistant/Community Relations Manager
JWitt@rss-insurance.com
303-429-3561 Ext. 101

Jenna joined the RSS team February 2018 as our newest administrative assistant. When you first call or stop into our office you will most likely be greeted by Jenna! Jenna has a super friendly personality and loves helping others and meeting people.  She truly enjoys new experiences and new challenges. In addition to managing the administrative side of RSS, Jenna will be also transitioning into the role of Community Relations Manager. She recently moved to Colorado from Illinois with her fiancé, Jimmy. She attended Eastern Illinois University and graduated with a bachelor’s degree in Communication Studies. Jenna enjoys hiking, skiing, traveling, and being outdoors. She says, “My family and friends mean everything to me and I wouldn’t be where I am without them.”